Sashwati Banerjee is a social development professional with over three decades of experience in organizational leadership, media and communication for change. Incubated under the Entrepreneur in Residence program at Central Square Foundation, she recently founded NudgED Trust and Humanitus Learning Solutions to provide an open source, free mobile app to help families from low-income communities support their young children’s learning and development needs at home. Previously, Sashwati led Sesame Workshop in India as the Founding Managing Director. She was responsible for establishing Sesame Workshop India’s flagship project Galli Galli Sim Sim (Indian Sesame Street) which helps prepare children for school and for life. She has been a speaker at UNESCO MLE, Brookings, TED India and serves on the Boards of Point of View, Katha and Breakthrough.
In an exclusive interview with TechConnect, Sashwati Banerjee, shares with us her experience working in the education system and how it has evolved over the past three decades. She shares the challenges that came along the way while she worked on various innovative projects including projects with Sesame. She discusses her experience of exploring various formats for reaching students like Muppets (video), television programs, audio, etc. And how they made these programs, interactive and participative.
Furthermore, Sashwati also speaks about how Top Parent App, developed by her team at Humanitus, helps to bridge the digital gap and challenges faced by parents and students during as well before the Covid pandemic. She speaks about the various interactive programs the app offers and how it aligns with the goals of NEP 2020. When asked about the short-term and long-term goals in terms of the app reach, Sashwati says;
“The short-term goal is to get 250,000 downloads to meet our measurements that we promise to deliver. In terms of long-term goals, we have the capacity to expand it to multiple languages, add new content for higher age groups and look forward to partnering with various NGO’s for the same.”